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How to Boost Online Sales

Success

Social proof: To build rapport with new customers , establish that you are trustworthy. Prominently display testimonials from happy customers, praise from experts in your industry, press mentions, social media followings (such as the number of Twitter followers) or awards. Email Opt-In ideas.

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Once Upon a Time in Marketing: The Power of Storytelling

Success

Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. In addition to being shown at industry events and trade shows, these customer story videos were emailed to new customers upon buying the insurance.

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The Ultimate PR Playbook for Coworking Spaces: 8 Winning Strategies to Stand Out

Allwork

In today’s competitive business landscape, effective promotion plays a crucial role in the success of a coworking space. Here are 8 strategies that will help to unleash the power of PR and provide you with actionable insights to promote your coworking space with confidence. Pay attention to their readership and online presence.

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

It is not a social media book (more on that in The Story below), but social media is woven throughout the book (as it should be woven throughout a company’s marketing and customer service strategies). Less than a week later, I received an email from an editor at John Wiley & Sons. It has to ROCK.

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What Is Recruitment Marketing? Top 7 Tips, Strategies & Ideas

Recruit CRM

Social Media Recruiting Is Key With more than 3.5 billion social media users worldwide, it's not unknown that social media is where most of your candidates are. As a result, recruiters will need to perfect their social media recruiting game now more than ever. Share helpful content with them.

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What Is A Hiring Freeze? 7 Smart Things That A Recruiter Must Do During One

Recruit CRM

It'll generally put a hold on the following activities for the client who has frozen new hires— Sourcing Screening Interviewing, and Hiring A recruiter's day-to-day life is usually pretty packed up with loads of calls and emails. So sit with other recruiters in your agency and create whitepapers, case studies, ebooks and downloadable PDFs.

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How to Leverage Content Marketing to Supercharge Your Recruiting Efforts?

Recruit CRM

There’s a lot of range within this category too - you can host listicles, a case study sharing an example of B2B e-commerce , interviews with CEOs on their job role, and more. Create a Candidate Persona and Journey Knowing who your content is for will shape what you’re creating and where you are promoting it.