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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. In 72 hours, I had 10,000 followers,” White says. “It

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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. What saddens Smith is that this story was never shared outside the company. “A Case Studies.

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Tarte’s Dubai Trip and the Tricky Ethics of Influencer Marketing

Success

In mid-January, the cosmetic company Tarte took a group of content creators, including big-name TikTokers like Meredith Duxbury (17.8 But younger social media users might not know how common these trips have been throughout the internet era, beginning with brands bringing excited vloggers around the world in YouTube’s heyday.

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New Case Studies published on Bioteams Business Games

BioTeams

The first game is a "company war game" where the HR teams become the senior executive team in their own business. The second game is a Change Management game where company teams make interventions to gain the commitment of senior executives in a company to an important new project.

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SUCCESS’ 2024 Women of Influence

Success

Prior to this role, she served as a senior executive for diverse segments, representation and inclusion at Wells Fargo & Company. As the visionary founder of Digital Culture Group, she leads a forward-thinking digital marketing and advertising technology company deeply committed to inclusivity and diversity. Network Inc.,

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Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

It is not a social media book (more on that in The Story below), but social media is woven throughout the book (as it should be woven throughout a company’s marketing and customer service strategies). It is also not a customer service book (but that is an important tenet). But customer service is not enough.

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3 Tips for Learning to Sell Beyond Your Comfort Zone

Success

Once you have determined this, you should then seek people, companies, organizations that meet the criteria.”. Where do they socialize online?”. Indeed, online research is a great tool, especially social media, where you can learn everything about an individual or group, including “a person’s shoe size,” says Flanagan.

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