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Don’t hold back AT&T customer service agent

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Rachael Parcht, customer service representative for AT&T may have just been having an incredibly bad day, but that hardly can be viewed as an excuse for her terrible conduct on Twitter. Parcht’s Twitter account has since been suspended, and allegedly AT&T is investigating the situation. photo credit: jeamariemarien.

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Measuring the Impact of Social Media

Customers Rock!

There are many ways to measure the success of social media at an organization. Finding ROI in your social media initiatives doesn’t have to be imaginary. 44-46), even though Sanuk doesn’t often post direct links to their website from their corporate Facebook page , they are able to track conversion rates.

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Lithium’s Customer Heroes

Customers Rock!

Lithium’s software powers the social customer experience, including online branded communities, for over 300 brands including AT&T, Best Buy, Sephora, Skype, and most recently added Nestle, Aruba Networks, and Guitar Center, among others. I have attended two of these events in the past – as a Lithium customer (Verizon).

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Consumer Reports’ naughty and nice list for holiday shoppers

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The input came from reporters and editors and covered shopping, travel, hospitality, and telecommunications, and identifies some good and some frowned upon shopping policies of 20 popular organizations. Their reports are not reflective of a company as a whole and were not based on specific policies.