Agenda Gossip Promotion Twitter 
On The Job
JULY 22, 2010
They Twitter. Cavalli points out that social media interaction isn’t always about discussing a new movie or dishing the latest gossip. For example, a glitch in a customer service process may have employees proactively using Twitter or Facebook to explain the problem, and how they’re working to solve it. (An Thats just reality.
Brilliantly Better
JULY 6, 2010
But after working a few years in the traditional media world – which, by the way, is not a very friendly place to be, always challenged, filled with gossip and back talking – I felt the need for a change. Your partner just had a promotion or a personal breakthrough and you’re supporting him. You validate his efforts.
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