Take Assumptions Out of Customer Listening
Service Untitled
JUNE 1, 2011
Don’t assume you know what your customers want or need without asking! The new manager of the Chicago Marriott was going over year-end budget requests and came across a $20,000 line item to upgrade the black-and-white television sets to color in the bathrooms of the rooms on the concierge level. Keep in mind, this was twenty years ago.
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