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8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

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Both branded and sponsored content support a brand’s content marketing strategy and overarching goals, but there’s a distinction between them: where the content is being published and promoted — and who’s creating it.

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Cheryl Sinclair of Buckle | Putting People at the Heart of Company Culture

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We log these things with intention because until you make it a goal, it’s not something that you’ll focus on. So, we actually have the mindset of how we support those individuals both externally and our people internally. So, I like the matter of focus. And then we try to define, well, what does success look like for us?

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