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APRIL 13, 2024

Helene Sula shares her global adventures as the voice behind her eponymous blog and social media accounts, Helene in Between. While other digital nomad social media accounts have an aspirational—and often unattainable— feel, Sula’s posts have a “you can sit with us” vibe. She launched a blog. “I

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NOVEMBER 7, 2022

Karen Akpan, known as @themomtrotter across social media, started her blog in 2017 to document and share budget travel hacks for people. It’s called ‘lifestyle creep’ when you’re done with school so you think you have more money and can afford more things,” Akpan says. Then, in 2019, she lost her job.

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Travel Budget Social Media Finance 306

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NOVEMBER 7, 2022

Karen Akpan, known as @themomtrotter across social media, started her blog in 2017 to document and share budget travel hacks for people. It’s called ‘lifestyle creep’ when you’re done with school so you think you have more money and can afford more things,” Akpan says. Then, in 2019, she lost her job.

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Travel Budget Social Media Finance 246

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FEBRUARY 24, 2023

A/B testing is Startup 101: Run two different ads on social media and see which one performs better. Write a guest blog post for a big audience. This article was published in October 2019 and has been updated. Run a (thought) A/B test. Keep the winner, then test it beside a new ad. Leverage third parties.

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SEPTEMBER 6, 2021

This sounds like the fantasy version of the e-commerce lifestyle that’s sold in Instagram ads, but it was reality for my wife and me when we lived in Mexico in 2019. High-quality blog or video content works wonders. 1 most effective sales tool; the statistics show that social media just can’t compete.

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FEBRUARY 15, 2022

An 18-year blogging veteran, Ajayi covers all things culture with a critical yet humorous lens on her website Awesomely Luvvie and wrote the instant best-sellers Professional Troublemaker: The Fear-Fighter Manual (2021) and I’m Judging You: The Do-Better Manual (2016). Luvvie Ajayi. Writer, speaker, podcast host. Kim Anthony. Glenn Bill.

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