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Leveling Up: Why Eric Siu Treats His Life Like a Video Game

Success

In 2014, he decided to do what he always wanted—his own thing—and he acquired the failing search engine optimization (SEO) agency Single Grain for just $2. Solopreneurs and small businesses don’t typically have the budget to hire a digital marketing agency like Single Grain. You don’t want to go to a general surgeon.

UPS 290
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How to Partner with a Rival for a Win-Win

Success

In the digital marketing business, there are a lot of vendors who call themselves “strategists,” which often means they have control of an organization’s marketing budget and allocate those resources to buy services offered by their own agencies. Think Work Media is a marketing agency. That is not good for any of us.

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How to make your event more environmentally friendly

Practically Perfect PA

Sustainability certainly hasn’t been a priority for assistants organising events, particularly as we often have to manage events alongside our actual day job and the budgets we have to spend on events are still quite a bit smaller than they were a few years ago. Reduce your waste and reduce the budget for next year. Yes please.

Budget 100
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Introducing the SUCCESS 125

Success

In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency. Pulp+Wire is a 100 percent female-founded and -owned agency that Dockendorf has grown year after year. Los Angeles based CEO and founder Erik Huberman launched Hawke Media in 2014. Taja Dockendorf. Paul Epstein.

Mentoring 312