Remove 2013 Remove Case Study Remove Goals Remove Social Media
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Top 10 Most Innovative Companies to Watch in 2024

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How they innovate: Group Black partners with media companies using Uplift, which helps match Black creators with 200 brands in their network. Impact: As AI evolves within media, Flipboard made a custom Bluesky feed using AI that gives users greater control over their social media algorithm. Seed Health Inc.

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Once Upon a Time in Marketing: The Power of Storytelling

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Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. Case Studies. This article was published in April 2013 and has been updated. Trupanion: Making insurance cuddly.

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How to Boost Online Sales

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Social proof: To build rapport with new customers , establish that you are trustworthy. Prominently display testimonials from happy customers, praise from experts in your industry, press mentions, social media followings (such as the number of Twitter followers) or awards.

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