8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand
Allwork
MARCH 14, 2023
In short: Branded content “lives” on brand-owned properties like their site, while sponsored content is integrated into the publisher’s site and other digital outlets such as social media and email. A study from the same previously mentioned IPG Media Lab revealed that recall of branded content has increased by 17% since 2013.
340 
Let's personalize your content