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How to Name Your Business

Success

The key is to come up with a name and tagline combo “that hits you between the eyes in one eyeful,” Joyner says. Is it legally available? Trademark Database at USPTO.gov to see if the name is legally trademarked. An internal team was assigned to meet once a month to brainstorm and examine potential names.

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A day in the life: Alison Boler, ITV

Practically Perfect PA

Supporting three Heads of Legal & Business Affairs at ITV. I give PA support to each boss including diary management, booking international travel, preparing contracts, documents and papers. I like to get up at about 7am and spend five minute doing some yoga stretches. What are the main aspects of your role?

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An interview with Admin Awards Founder, Sunny Nunan, by Executive Support Magazine

Admin Awards

My mother, Jeannette Castellano, inspired the creation of the Admin Awards, which began back in 2012 in Dallas, Texas. Yet they wake up, do it all over again, and still somehow make you feel like you’re the only person in the world that matters. Able to provide unsolicited support: look up, look to the future, be positive, ‘chin up’?

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Want to expand your horizons? 35 new books from TED speakers that will enlarge your world

Ideas.Ted

When women comprise roughly 50% of the global population, why do they still make up less than 10 percent of world’s leaders? This book is a middle finger up to fear,” declares writer Luvvie Ajayi Jones. Give it to the emerging grown-up in your own life. .

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