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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. Sales rose by 23% in 2012. An explicit, familiar term worked best for us, because we were on a budget. We get lots of engagement with Facebook campaigns and click-throughs on Google AdWords as well as email promotions.

Legal 264
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Chance the Rapper on Achieving Goals as an Independent Artist & Paying It Forward

Success

Since 2012, when Chance released his first mixtape after graduating from Jones College Prep in 2011, his promise has attracted attention from established artists eager to collaborate. One potential downside of being an independent artist, although it’s not one Chance ever criticizes, is that with self-releasing music comes self-promotion.

Goals 264
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An interview with Admin Awards Founder, Sunny Nunan, by Executive Support Magazine

Admin Awards

My mother, Jeannette Castellano, inspired the creation of the Admin Awards, which began back in 2012 in Dallas, Texas. Promotions, births, deaths, divorces – all of life’s moments were shared with my mother, whose desk was rarely not occupied by co-workers hanging out in reception. What inspired you to start running the Admin Awards?