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Many freelancers and small business owners optimize their personal social media pages to better advertise their services. Erin Balsa, head of content marketing at The Predictive Index , has been hiring freelance writers since 2011 and managing them since 2015. That’s why we recommend an onboarding checklist. Her secret?

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In-person and telephone interviews will be used to augment the survey research, dive deeper on topics of interest (the role of social media in coworking, for example) and develop case studies. We hope to finish the project in the late fall of this year.

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