Remove 2009 Remove Customer Service Remove Examples Remove Social Media
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Be Easy to Find: Use Your Name

Make or Break Moments

Social media has taken over the web. Share your examples here. What did you find? A number of references to your company, perhaps some LinkedIn answers, a blog comments or two? A number of references to your company, perhaps some LinkedIn answers, a blog comments or two? So have your purchased your name as a URL?

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Kindle: The Backward Approach to Customers

Make or Break Moments

Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.&# It is rare that a company begins its life or expands its offerings by first asking the customer what they want or need. The article is about the incredible sales of the Kindle.

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Reinvention: Key to Long Term Success

Make or Break Moments

Have you looked at the possibility of reinventing what you offer your customers? I guarantee your customers needs have changed – have you? Apple is another example that Harvard Business Review wrote about in their article Reinventing your Business Model. is celebrating their 35th year in business.

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Marketing Drives Traffic: Sales People Make or Break the Outcome

Make or Break Moments

Here is a perfect example of marketing driving the traffic and a sales person dropping the ball. We only get one chance at a first impression and Leslie’s first impression clearly isn’t positive in this example. It is not the job of the prospect to buy it is the job of the seller to sell.

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Getting Past Ego to Reach Customers

Make or Break Moments

In one example in the book the wise one man on the peak tells the story of a once great company: “When I was younger, I worked for a very large and famous company. We provided a great service at a good price-the best in out industry. .&# “So what did you do?&# The truth was that we were not making our customers happy.&#

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Just Say YES – Guide to Building Customer Relationships

Make or Break Moments

A favorite customer of mine called last week and asked if we could meet for an hour. His example is saying yes to keep food on the table. In Alan Alda’s book “Never Have Your Dog Stuffed… and other things I’ve learned,&# he talks about saying yes no matter what just to keep active in your industry.

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Changing Business Based on Customer Feedback

Make or Break Moments

Give me an example? On the second day the maid called asking about turn down service. Why, when his first two experiences were less than stellar? “He listens when I make comments. He seeks out my feedback and he actually takes the suggestions and makes changes in his hotel operations.&#