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Once Upon a Time in Marketing: The Power of Storytelling

Success

NOVEMBER 24, 2022

Case Studies. Tony Lamb loves telling the story of how he was inspired to start Kona Ice, the gourmet ice cream truck franchise he launched in 2007. This article was published in April 2013 and has been updated. “Businesspeople think these emotional stories are inappropriate in the workplace.

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2003 Staples 2007 2013 279
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This Entrepreneur Built a Business on Values-Based Investing Before It Was Cool

Success

FEBRUARY 23, 2022

In 2007, Kaminer left the family business and created Talgra. “I Kaminer notes there are several companies putting together case studies to disprove the notion. I started getting a lot of response from it, so in 2013 I turned it into a more interactive website.”.

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PDF 2013 2015 2007 239
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