Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
Case Studies. Tony Lamb loves telling the story of how he was inspired to start Kona Ice, the gourmet ice cream truck franchise he launched in 2007. “Businesspeople think these emotional stories are inappropriate in the workplace. But if people are talking about it, it means it’s a good story. Trupanion: Making insurance cuddly.
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