article thumbnail

Once Upon a Time in Marketing: The Power of Storytelling

Success

Case Studies. Tony Lamb loves telling the story of how he was inspired to start Kona Ice, the gourmet ice cream truck franchise he launched in 2007. “Businesspeople think these emotional stories are inappropriate in the workplace. But if people are talking about it, it means it’s a good story. Trupanion: Making insurance cuddly.

2003 279
article thumbnail

This Entrepreneur Built a Business on Values-Based Investing Before It Was Cool

Success

In 2007, Kaminer left the family business and created Talgra. “I Kaminer notes there are several companies putting together case studies to disprove the notion. After graduating with a business degree from the University of Vermont in 1990, Kaminer began working in his family’s brokerage firm.

PDF 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

John Needs YOU!

The Small Business Blog

John needs business owners to use as case studies and some ‘from the trenches’ advice on starting a business like yours. What do you have to do? Just take a few minutes to complete his questionnaire. What’s in it for you? Digg Furl Netscape Yahoo!

2007 100
article thumbnail

Small Business World News Round-up – 209/11/24

The Small Business Blog

Small-Business Case Study: Can Crispy Green Go National? Small Business World News Round-up – 209/11/24 by Stefan Töpfer on Nov 24, 2009 Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from around the world.

UPS 100
article thumbnail

Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

Countless reports and case studies have proven this linkage. A recent report that caught my attention is Watermark Consulting’s 2007-2009 performance analysis, which examines Forrester’s 2007 Customer Experience Index and shows how customer experience leaders outperform laggards in the stock market. Image credit: TommL ).

article thumbnail

The Zen of Social Media Marketing

The Small Business Blog

With case studies throughout, and strategies to guide you, “The Zen of Social Media Marketing” offers something for all levels of reader. Shama believes that social media should become an integral part of your brand, running through every vein of your business, do you agree? Digg Furl Netscape Yahoo!

article thumbnail

Small Business Checklist: Business Process Outsourcing | THE SMALL.

The Small Business Blog

« Ethics And Small Business Small Business Quotation: Obstacles » « Previous Entries This entry was posted on Thursday, October 18th, 2007 at 10:52 am and is filed under Business Checklists , How to. This content had really help me for my case study. Thank you for giving us a bit of advice.

2007 100