How to Identify Your Best Niche to Improve Brand Awareness: A Video Marketer’s Guide
Andrea Kalli
MAY 13, 2017
This concept was coined in a 2006 blog post by Guy Kawasaki, a brand evangelist famous for working with Apple and Mercedes-Benz. Best of all, the delicious looking food at the end of each video would encourage viewers to visit the restaurant. It must cut to the absolute essence of your brand’s purpose. From Mantra to Niche.
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