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How to Identify Your Best Niche to Improve Brand Awareness: A Video Marketer’s Guide

Andrea Kalli

This concept was coined in a 2006 blog post by Guy Kawasaki, a brand evangelist famous for working with Apple and Mercedes-Benz. Best of all, the delicious looking food at the end of each video would encourage viewers to visit the restaurant. It must cut to the absolute essence of your brand’s purpose. From Mantra to Niche.

AT&T 100
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Small Business World News Round-up – 2009/12/01

The Small Business Blog

Business Telephone Systems & Phone Lines For Your Business techdepot.co.uk The Latest Entrepreneurial Fantasy Is Selling Cupcakes : Move over restaurants and bed-and-breakfasts. OnlineOffice: Overview Get the Flash Player to see this player. Copyright © 1994-2010 Winweb® · All rights reserved.

2009 100
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Service Untitled» Blog Archive » Panera Bread 2010 “25 Customer.

Service Untitled

So we have a few of Panera’s policies that set them apart from other restaurants, and that includes antibiotic free chicken, no trans fat, many natural ingredients and an impressive list of whole grain breads, but does that have a significant impact on customer service and the Business Week’s award?

2010 40
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New Small Business Startup Idea: Virtual Import/Export Assistant.

The Small Business Blog

Business Telephone Systems & Phone Lines For Your Business techdepot.co.uk I put together a 10 question survey that I had planned to accost passers by with outside the few foreign wine boutiques as well as restaurant owners. OnlineOffice: Overview Get the Flash Player to see this player. Digg Furl Netscape Yahoo!

2007 100
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10 Time-Savers That Aren’t Saving You Anything

Men With Pens

Taking the smart phone with you everywhere. Any time you save by being able to figure out instantly where the nearest Chinese restaurant is located is probably dwarfed by the time you spent finding the app, loading it and managing it among all your other apps. You do not need to be available 24/7. Pre-scheduled tweets.

Email 40
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Service Untitled» Blog Archive » Rewarding Volunteers

Service Untitled

a nice gift card to a national restaurant chain). Alternatively, a quick (personal) phone call from someone high up at the company can make a lasting impression as well. If you already have their address, it might be interesting to just send it along with a handwritten thank you note. Gift cards. Offer tours. And not so well?)

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Service Untitled» Blog Archive » Are you meeting your customers.

Service Untitled

For example, the service you expect from McDonald’s is going to be much different from the service you may expect from a five-star restaurant. Service expectations are going to vary from company to company. So, what can you do to determine if you are meeting your customers’ service expectations?