article thumbnail

How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. We rolled it out to the public in 2004. We get lots of engagement with Facebook campaigns and click-throughs on Google AdWords as well as email promotions. Consider the type of name you’re after. That is the core of our brand.

Legal 256
article thumbnail

Discover the Formula for Happy Employees

Success

Nelson explains that a 2004 Labor Department study really drove home a critical issue she had observed in her practice. As a result, JA Counter’s expenses decreased 23% and net income increased 94%, she says. “Those who get it, really get it. The study reported the No. Putting Theory into Practice. Maybe that will be cash.