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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. We rolled it out to the public in 2004. An explicit, familiar term worked best for us, because we were on a budget. We get lots of engagement with Facebook campaigns and click-throughs on Google AdWords as well as email promotions.

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Discover the Formula for Happy Employees

Success

Nelson explains that a 2004 Labor Department study really drove home a critical issue she had observed in her practice. As a result, JA Counter’s expenses decreased 23% and net income increased 94%, she says. And then you’ve got to use your common sense, look at your budget and see what you can do. The study reported the No.