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How to Name Your Business

Success

Results: One of the few independent marketing agencies to survive and grow since its founding 27 years ago. An internal team was assigned to meet once a month to brainstorm and examine potential names. We rolled it out to the public in 2004. It is meant to be understood intuitively and prompt inquiry.

Legal 262
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Introducing the SUCCESS 125

Success

Tarrent-Arthur and Helen Cummings-Henry saw COVID-19 as an opportunity to form Righteous Uplifting Nourishing International, a global nonprofit organization whose message is to change lives one soul at a time. In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency.

Mentoring 312
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Apprenticeships Are Making a Comeback—Here’s Why

Success

The term “apprentice” might conjure up images of blacksmiths training young teens in the “olden days,” or maybe former President Donald Trump on the 2004 premiere of the show by the same name. Apprentice vs intern: What’s the difference? What is an apprenticeship? There are some key differences between internships and apprenticeships.

Training 307
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Apprenticeships Are Making a Comeback—Here’s Why

Success

The term “apprentice” might conjure up images of blacksmiths training young teens in the “olden days,” or maybe former President Donald Trump on the 2004 premiere of the show by the same name. Apprentice vs intern: What’s the difference? What is an apprenticeship? There are some key differences between internships and apprenticeships.

Training 130