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How to Name Your Business

Success

Results: One of the few independent marketing agencies to survive and grow since its founding 27 years ago. An internal team was assigned to meet once a month to brainstorm and examine potential names. We rolled it out to the public in 2004. It is meant to be understood intuitively and prompt inquiry. Sales rose by 23% in 2012.

Legal 238
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Introducing the SUCCESS 125

Success

Tarrent-Arthur and Helen Cummings-Henry saw COVID-19 as an opportunity to form Righteous Uplifting Nourishing International, a global nonprofit organization whose message is to change lives one soul at a time. In her mid-20s, Taja Dockendorf founded Pulp+Wire, a full-service consumer packaging, branding and marketing agency.

Mentoring 310