Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
According to Duarte, the classic three-part story structure is: Set up the hero—a likable, but flawed, individual—and the challenge they must face. Upon being told the restaurant didn’t offer such a meal, she explained that her husband was in stage four cancer and had lost his appetite—except that he now craved a meatball sandwich.
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