Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
According to Duarte, the classic three-part story structure is: Set up the hero—a likable, but flawed, individual—and the challenge they must face. Smith says his heart broke a little to learn the story of a Pizza Hut in Springdale, Arkansas. Case Studies. The hero faces difficulty, which they work to overcome.
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