Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
Case Studies. In 2003, with just $350, Perry invented Sinus Buster, which he says was the first hot-pepper nasal spray intended as a headache reliever. The product received shout-outs from Oprah Winfrey, Howard Stern and other media luminaries. This article was published in April 2013 and has been updated.
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