Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. Case Studies. This article was published in April 2013 and has been updated. Trupanion: Making insurance cuddly.
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