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It’s Not the End: Why Creating an Exit Strategy Sets Your Business Up for Long-Term Success

Success

“Twitter is an interesting case study because it played out on the public stage,” Paterson notes. Yahoo is one of the best examples of failing to acquire other exiting companies and failing to maximize on their own exit,” Smith recalls. Yahoo refused to buy Google for $1 billion in 1998 and again refused $5 billion in 2002.

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