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It’s Not the End: Why Creating an Exit Strategy Sets Your Business Up for Long-Term Success

Success

Twitter is an interesting case study because it played out on the public stage,” Paterson notes. Yahoo refused to buy Google for $1 billion in 1998 and again refused $5 billion in 2002. In 2023, Google has a market cap of $1.7 And sadly, in 2008 Yahoo turned down an offer to be acquired by Microsoft for $44.6 billion.”

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