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It’s Not the End: Why Creating an Exit Strategy Sets Your Business Up for Long-Term Success

Success

Twitter is an interesting case study because it played out on the public stage,” Paterson notes. Like many exits, at some points during the process, it looked like the deal would not go through, but eventually it closed roughly as expected.” “Yahoo refused to buy Google for $1 billion in 1998 and again refused $5 billion in 2002.

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