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It’s Not the End: Why Creating an Exit Strategy Sets Your Business Up for Long-Term Success

Success

Make sure when you go to sell the company you don’t run out of money and negotiating power. Twitter is an interesting case study because it played out on the public stage,” Paterson notes. Yahoo refused to buy Google for $1 billion in 1998 and again refused $5 billion in 2002. Ask for directions. Don’t run out of gas.

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