Logo Lift – 5 Signs Your Logo Needs a Facelift
Small Business CEO
SEPTEMBER 8, 2011
In October 2010, facing a slide in their share price, the clothing retailer ditched their elegant white-lettered, blue square logo in favor of a new model that switched the ‘a’ and ‘p’ to lower case and shrunk the blue box to barely overlap the ‘p.’ Better cover up. Just ask Gap. The timing is right.
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