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SUCCESS’ 2024 Women of Influence

Success

LaToya Christian Managing Partner and Executive Director of Inclusive Strategy & Innovation, GroupM Christian is the executive director of inclusive strategy and innovation at GroupM in New York City. She started as a social worker who could barely pay her student loans, then became a coach as a side hustle. She is also a Ph.D.

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Boost Your Online PR: Public Relations as Part of Online Marketing Strategy

Small Business CEO

There are several boutique agencies that specialize in pay per click management, who can manage this whole process for you. Search Engine Optimization (SEO) is another vital form of online marketing. Each piece has its value and should be managed to the strengths of that channel.