Learning Purchasing Twitter Verizon 
Customers Rock!
JANUARY 24, 2012
Other metrics tie directly back to the bottom line (ex: value of sales coming directly from Twitter). However, the fact that social media is a web-based activity gives companies (especially those in the Business to Consumer space) the opportunity to measure actual product purchases coming from social media. Sanuk is another example.
Men With Pens
MAY 2, 2010
Lessons Learned from Steve Pavlina Reply Ed Gandia ( @EdGandia ) May 3, 2010 at 10:51 am Excellent post, James! Verizon Retreats From Plan to Offer Nexus One Service (Update2) Reply Mark W. Words used to describe the features on that box of CDs to market them was important before their purchase – not so much after the fact.
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