Stephanie LH Calahan
MAY 20, 2011
6) 1 podcast + 1 pdf of the article = 1 product. As a publicist, I am constantly repurposing client content especially as it relates to establishing the client as an expert in his/her field or on a particular industry trend. I have a firm policy that there is no need to "reinvent the wheel" Whenever possible, use what you have.
Men With Pens
JANUARY 3, 2010
It’s up to us to stop allowing others to make decisions for our industry, our careers, and our lives, both as a group and as individuals. Then, text information can be in the form of web pages/blog posts, PDF ebooks, forum posts, wikis, etc. That they do have control. They can provoke change. Teleseminars/webinars.
Men With Pens
DECEMBER 6, 2009
Reply Angela December 7, 2009 at 7:33 am It’s like the newspaper industry, they don’t make money from the content. That being said, I think in cases such as Men With Pens, it really helps to be seen as an authority in the industry. Best Regards John Bardos´s last blog. It’s the ads. Angela ´s last blog.
Expert insights. Personalized for you.
100 
Let's personalize your content