Forms Interviewing Purchasing White Paper 
Small Business CEO
DECEMBER 14, 2012
Lauren Freeman, President of the e-tailing group (a niche e-commerce consultancy), published a white paper to share the findings of consumer rationale for using chat. Knowing their problems and/or questions matter and that help is conveniently available is significant for many of the shoppers interviewed.
Stephanie LH Calahan
MAY 20, 2011
white paper, article, guide) and then list all of its off-shoots (blog, social media, media pitch, emails, forums, etc). However, we've decided instead to put all the exercises together into a workbook and market it alongside the book as a "free bonus" to make the purchase of the book that much more attractive.
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