Tackling Business Strategy: 6 Tenets of Building a Scalable Brand
Success
OCTOBER 19, 2021
But they are time-consuming and expensive. Revisiting our example of Emma’s Dog Treats, pet health and happiness should be key in her values media. Her brand also reflects values of pet love, health and well-being. For instance, a pet food supplier would be a candidate for Emma to avoid as she may one day expand into pet foods.
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