Collaborating With The Enemy: Competitive Advantage? | THE SMALL.
The Small Business Blog
JANUARY 13, 2010
Need to collectively drive people to an area – Whether at trade shows or organizing events, customers may be more inclined to come if they can “kill two birds with one stone” • Your competitor might want to buy your business – An acquirer would likely approach a company that they are familiar with and want to work with in the future.
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