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Measuring the Impact of Social Media

Customers Rock!

As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment. Finding ROI in your social media initiatives doesn’t have to be imaginary. Other costs are not quite as obvious.

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Lithium’s Customer Heroes

Customers Rock!

I have attended two of these events in the past – as a Lithium customer (Verizon). Good News for Social Customer Service. I was happy to see a renewed focus on both sides of social business – customer service, as well as marketing. Here are some of my key takeaways.

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