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Measuring the Impact of Social Media

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There are many ways to measure the success of social media at an organization. However, the fact that social media is a web-based activity gives companies (especially those in the Business to Consumer space) the opportunity to measure actual product purchases coming from social media. Other costs are not quite as obvious.

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Consumer Reports’ naughty and nice list for holiday shoppers

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The input came from reporters and editors and covered shopping, travel, hospitality, and telecommunications, and identifies some good and some frowned upon shopping policies of 20 popular organizations. Wal-Mart for their return policy refunding cash (for purchases under $25), gift cards (for purchases over $25), or an even exchange.