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How to Launch (and Maintain) a Successful E-Commerce Business

Success

Your value proposition is “a promise of value to be delivered ,” says Peep Laja, founder of marketing training firm, CXL. If you fail to get this right, as I did with my online men’s store, then your customers won’t care about your offerings, and you’ll have to go back to your old cubicle job. Choose a product or service.