Men With Pens

JULY 11, 2010

I started a thread on LinkedIn last week asking, What is the best answer to the question How do you measure ROI from social media? I was quite surprised to get back a slightly patronising answer that explained I needed to understand that social media was social. Always fun to take a stand!

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2010 Social Media AT&T Goals 40

Men With Pens

JANUARY 3, 2010

Alasdair McGregor: how to write non-fiction well Reply poch January 4, 2010 at 6:23 am This post reminded me of a wise advice from a site: Anticipate and watch social media trends. Zero marginal cost products will approach zero in price over time. Maybe that’s a social media trend in itself…?)

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2010 AT&T Google Social Media 40

Men With Pens

MARCH 14, 2010

Those screw-ups cost you money. We usually call this form of advice and guidance Business Coaching (which is a separate discipline from Executive Coaching) … and this involves the provision of advice, guidance and consultancy to achieve specific, agreed-upon business goals and objectives. It’s better to hire a consultant.

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2010 AT&T Expenses Social Media 40

Men With Pens

JULY 7, 2010

It might cost a bit more but it tells freelancers you believe in their great work and you believe in them. Everyone wins, and it’s a simple, zero-cost, low-effort gesture that makes all involved feel good. Failure to pay as agreed is a particularly bad form of feedback, but I’ve often seen clients use it that way.

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2010 AT&T Project Management Elance 40

Men With Pens

APRIL 18, 2010

It’s also something that newer blogs are more likely to have than older ones, simply because they were forming their blog at about the same time this trend came out. This is also true for different kinds of layouts, better ways of getting in touch with you, and social media tools. Remember when every blog had a Reddit button?

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2010 AT&T Learning UPS 40

Men With Pens

DECEMBER 8, 2009

I suppose the issue is not how to charge for content, but how to attract readers that are willing to become customers in some form or fashion. The cost of everything else in our lives is going up and up, but we expect bloggers to sacrifice hours every week or every day to provide us content for free? Wordsmithing is an art form.

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2009 AT&T Purchasing Credit Card 40

Men With Pens

JANUARY 10, 2010

Listening to Experts is Expensive When new business owners believe faulty information they find on the web, it costs them a great deal. Every business owner should put all his energy into social media and making sure people like him. He buys courses in how to use social media because he thinks clients must like him.

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2010 AT&T Social Media Twitter 40

Men With Pens

DECEMBER 1, 2009

was that Kevin seems to believe in what he does as a form of expression. As Kevin mentioned, it’s a form of control. Social responsibility, social media – can’t I just run my business how I used to? We cannot fall back on “the way it was before&# when all you had was print media. Pay per view.

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2009 AT&T Interviewing Copyright 40

Men With Pens

DECEMBER 6, 2009

It was free because it was idle; it wasn’t supposed to be the sort of business expertise that many companies would shell out good money for in the form of a consultant. Businesspeople understand investment, as opposed to cost. Prices always tend towards marginal costs. Why are we giving away this valuable knowledge ?

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2009 AT&T Retirement Twitter 40