Men With Pens

JANUARY 10, 2010

Listening to Experts is Expensive When new business owners believe faulty information they find on the web, it costs them a great deal. Like I told someone last week: “If you don’t know the first thing about automobiles, a tuneup might cost you $2500.&# But why would they doubt you? Nothing good would have come from it.

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Men With Pens

JUNE 13, 2010

Of course, there are the phone calls and urgent emails from clients I have to field. Like when I wrote a direct mail package for a Rodale frugal gardening book and came up with the headline: “Grow Twice the Garden for Half the Cost.” Spending half the day on the phone. Dean: When the phone rings … I answer it.

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Men With Pens

MARCH 9, 2010

The last time I needed the phone number, I looked online. If you’re not online, people won’t be able to find you – period. , but I’ll have to tell you we’ve been hemming and hawing about advertising in the yellow pages and we’re finding our community actually does still use the phone book. (I

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Men With Pens

APRIL 11, 2010

The more money it costs the more stable you look. Do You Have a Phone? Do You Have a Phone? But at the same time, my point was that high cost does not always equal high quality. I was just reading Tim Harford last night about how we signal our reliability by investing in visible corporate structures. Powered by frugal

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Men With Pens

NOVEMBER 19, 2009

That’s all you need to remember Reply Jack ( @anthrocopy ) December 3, 2009 at 6:34 pm I’m sorry, I know this doesn’t add much to the conversation, but I just read this post from my phone and I just needed to say: I love this blog. Should passengers be allowed to use cell phones in flight? That’s all.

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Men With Pens

DECEMBER 1, 2009

Many people take advantage of that openness on another level, which is to say we’ve all had trouble with copyright law and keeping our work our own. How do you deal with copyright infringements and people stealing your work? I think that’s what we’re there for. It’s funny.

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