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Super Bowl Promotions and Preparations: How 8 Small Businesses Are Bracing for the Big Game

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Our team is booked at back-to-back events,” says Christine Maddella, managing partner and owner. “We We have organizational and logistical plans to move our crews and equipment to each event smoothly and efficiently. And we hold off on business travel to Phoenix and Los Angeles. We can’t do business as usual.

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