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Reaping the Soft Benefits of Email Marketing

Small Business CEO

In my previous article, Making Money: The Economics of Email , I discussed the customer acquisition cycle and how email marketing fits nicely into that effort, acting as the grease to speed the process along. Email has direct financial benefits, but there are also a number of other benefits that are difficult to track.

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How Do You Know When Your Customers Are Starting to Stray?

Service Untitled

With twenty-plus years working in a variety of contact center roles, Larry now heads up the award winning Customer Support team at Constant Contact, the leader in online marketing tools for small businesses. Simple ways to survey customers Rarely will our customers confide in us. Insuring the 1.2 photo credit: dougtone.