Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
When you write websites, ads, white papers, or other business materials, readers simply want information. You have to be a pregnant woman in the morning and a retired trucker in the afternoon. Good copy will reveal that the emperor is has no clothes. When you write a novel or a poem, readers wants great words. Take notes.
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