Why Good Copywriting Goes Bad: Ignorance | Men With Pens
Men With Pens
MARCH 25, 2010
When you write websites, ads, white papers, or other business materials, readers simply want information. Be willing to change your copy to meet a goal. Sometimes I write a post weeks before I post it, but when I re-read it I find its not achieving the goal I want. Good copy will reveal that the emperor is has no clothes.
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