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Writing Tips from Blackbeard the Pirate

Men With Pens

He set the benchmark for piracy in his time, conducting daring campaigns, blockading the Charleston harbour, capturing ship after ship and striking fear in the hearts of sailors up and down the coast. Most of them ended up in jail or on the end of a rope. The man put lit matches in his hair. Another rockin' post from Men with Pens!

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Webiste Critique Special Report: Kidorable

Men With Pens

Speaking of covering everything head to toe… today is a special report website critique for Kidorable, an acclaimed kids’ clothing and accessories company dressing little kids up right. Your email opt-in area is looking outdated as well, and it’s just too quiet to be drawing any kind of attention or sign-ups right now.

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Why Good Copywriting Goes Bad: Ignorance | Men With Pens

Men With Pens

It proved successful right up to the time when it entered the Chinese market, where it took a nasty left turn. You have to be a pregnant woman in the morning and a retired trucker in the afternoon. Good copy will reveal that the emperor is has no clothes. If you always read non-fiction, pick up some fiction. Take notes.

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Is Your Education Useless? | Men With Pens

Men With Pens

And then you graduated, spent some time in the real world and ended up working in a field that was wildly different from the one you’d studied. That’s what you should be playing up. Of course my on-the-job experience was invaluable too, but the things I picked up at University are embedded in a different way.

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Which Person Would You Talk To?

Men With Pens

You see, celebrity-stardom aside, Kevin Parent is just a guy who lived through many of the same struggles you’ve had (or are having), from pursuing a creative career to building an audience to despairing you won’t make it to rejoicing you will to contemplating giving it all up. I may as well put it right up front.

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