Stephanie LH Calahan

MAY 20, 2011

Editing & reformatting case studies as individual PPT slides for on-the-fly presentations. When repurposing your content, one of the most forgotten ways to create it in a new form, is audio. Then transcribe the two together, so that you have a text version to use in FAQ or a blog post on your web site. Creative use?

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Men With Pens

JULY 11, 2010

Reply Melani Ward ( @melaniward ) July 12, 2010 at 9:23 am I see a cool case study course in here. I’d love to see a no holds barred, down and dirty blog breakdown course focused entirely on case studies. Melani – Whoever gets that case study going… I’m in. Thanks for raising the tough questions.

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Men With Pens

JUNE 6, 2010

Maybe it’s a form of burnout? 5 Things That Make a Case Study a Good Story Reply Edward June 7, 2010 at 9:15 am Thanks for a tip. When we write in almost a free form and just let it flow, I find that some of our best work is produced. Sharon Hurley Hall´s last blog. Cathy Miller´s last blog.

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Men With Pens

DECEMBER 6, 2009

It was free because it was idle; it wasn’t supposed to be the sort of business expertise that many companies would shell out good money for in the form of a consultant. Having said that, it could be worth a case study. I’m not convinced that all bloggers everywhere are simply marketers in content form.

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