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Los Angeles Celebrity Stylist Kim Apodaca Reveals How to Dress Well for Zoom Calls

Success

Fashion is your virtual business card,” says Los Angeles-based celebrity and executive stylist Kim Apodaca. And for those of us whose business cards are gathering dust, it’s time to level up. Clothing has a scientific connection with our minds,” Apodaca says. Turns out, it does —giving stylists more credibility.

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Call off the cheerleaders!

Practically Perfect PA

So promoting your personal brand is imperative. What you need to understand is that promoting your brand isn’t a one-off gig – you need to keep up a steady stream of positive impressions on a daily basis. They see what’s written on your business card. They check out the clothes and shoes you’re wearing.