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Serving Your Ideal Client Starts with Understanding Their Buying Motives

Success

seconds by Googling. Experience-oriented motives: Preconceived notion Previous experience Certain of performance Confidence in quality Confidence in service Brand loyalty Supplier loyalty Salesperson loyalty. You can learn a lot by asking three or four consecutive “why’s” when you get to the hidden motives. Start with the past.

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SEO Tips for Small Business

The Small Business Blog

Stretching your budgets into the realms of SEO and online marketing can often be tricky. Suppliers are a great one for this as they want to link out to all the great companies they supply to, so it’s a win, win. Even with an incredibly tight budget there are a number of tools available to you, such as exploring social.

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SEO Tips That the Experts Don't Always Tell You!

The Small Business Blog

I came across one company from Canada which took SEO optimisation into their own hands and learned through experience and extensive testing a few proven ways to boost Google’s rankings of your website. Leverage Social Bookmarking – Google trusts sites more if visitors bookmark them. It doesn’t have to be fancy or high-budget.

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Top 5 Tips for Using Technology for Marketing

The Small Business Blog

Learn how to use publishing software and create eye-catching promotional material. This is the best way to expect a higher return on investment on your advertising budget. Test the whole thing: Large corporations have a huge advertising budget to play and experiment. Small businesses can not afford that.

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Small Business World News Round-up - 2009/11/03

The Small Business Blog

Entrepreneurs benefit from mentors : Starting a new business involves a steep learning curve, but thanks to a local mentoring program, owners of fledgling Sask atoon businesses can call on the experience of established entrepreneurs. My Web StumbleUpon Google Bookmarks Technorati BlinkList Newsvine ma.gnolia reddit Windows Live Tailrank

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Small Business Checklist: Business Costing | THE SMALL BUSINESS BLOG

The Small Business Blog

Budget – create a budget and put it in your cash-flow. Cash-flow – compare your cash-flow fore-cast with the actual numbers on a regular basis and learn from it, it’s not about being spot on, but about knowing what happened so you can control it. Digg Furl Netscape Yahoo! Digg Furl Netscape Yahoo!

2007 100
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Why Your Small Business Needs A SWOT

The Small Business Blog

If an area such as accounting is your weakness, rather than wasting time learning the skill it may be more cost-effective and time efficient to outsource the service. I have a book coming out this summer, Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget that addresses this and more. Great post!

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