Serving Your Ideal Client Starts with Understanding Their Buying Motives
Success
APRIL 1, 2022
seconds by Googling. Experience-oriented motives: Preconceived notion Previous experience Certain of performance Confidence in quality Confidence in service Brand loyalty Supplier loyalty Salesperson loyalty. You can learn a lot by asking three or four consecutive “why’s” when you get to the hidden motives. Start with the past.
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