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Delight is Different Than Service

Make or Break Moments

I found an article written by Alain Thys that was published in 2007 that says it best: It’s funny that when discussing Customer Delight, most people start talking about customer service. Customer service is what companies do to their customers. So what are you doing today to DELIGHT your customers?

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Customers Have to Pay at Claire's

Make or Break Moments

The sales associate greeted us with a smile, a basket to gather our purchases and the knowledge that you can get a pair of earrings free with the purchase of two other pair. My daughter finally made her selections and I retrieve my checkbook only to discover that I can only write the check for up to $40 of the purchase.

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Sell What the Customer Wants – Not What You Want to Sell

Make or Break Moments

He went through 16 hours of unpaid training and had to purchase the sales kit prior to making any money so he is invested in the process. He’s just following the sales pitch; thrilled when anyone makes a purchase. What the customer wanted was irrelevant. Isn’t that what really counts at the end of the day?

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Johnny Bench's Vowels of Success

Make or Break Moments

During his final year of baseball with the Cincinnati Reds I attended all of the home games, purchasing a bleacher ticket and sneaking my way down to the seats behind home plate. So what does my crush on Johnny Bench have to do with make or break moments or building customer relationships? I once dated Johnny Bench.

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Individuals Make the Business

Make or Break Moments

We didn’t grow up together. Our kids weren’t in soccer together. We didn’t work at the same place. Bekah greeted every customer with more than just a smile and a warm hello – she KNEW her customers. I left realizing that I probably won’t go out of my way to shop there any more.

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Reinvention: Key to Long Term Success

Make or Break Moments

Maybe that doesn’t seem like a lot of years for some businesses but they are a computer company. Big main frame machines that took up an entire room in a company, cost millions of dollars and required special cooling so they didn’t over heat. Have you looked at the possibility of reinventing what you offer your customers?

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Linchpins Unite to Make a Difference

Make or Break Moments

Ever since his book Tribes came out and he invited the hale and hearty to purchase his book sight unseen two months before publication and join his TRIIIBES ning and band together – I have been a fan. My father would say “Why are you working so hard – it doesn’t say Debbie Vision over the door?&#